Income property
Wine Country Vacation Home - $1,800.00 per night
5,105 SQ/FT - 5 Bed, 7-1/2 Bath
The Luxury end of the Vacation Home market no longer supports the Do-It-Yourselfers and the hobby end of the market.
This is now a true business and it requires mastery of design and an in depth understanding of visual impact, marketing, knowing the end customer, and the ability to maintain and refine multiple marketing channels simultaneously. This is what it takes just to get the Guests to book…
…then, in order to deliver upon what you have promised, you need a finely tuned machine of vendors from concierge services to personal chefs, not to mention the laundry and cleaning services who have to reset the property professionally in between each group of guests.
This change in the market caught the owner of this Wine Country palace by surprise, and the income from the property dipped precipitously.
He realized that, much like you don't attempt to sell your own house as an amateur …so you also should not attempt to run your income property as an amateur. He engaged us as the experienced professionals to solve his problem.
We gave the property a visual and marketing make-over, upgraded some of the vendors, and got it heading back in the right direction!